Malcolm has worked at PYM since 2016. In 2019, he rebuilt the PYM Website on a new WordPress platform, simplifying navigation, and redesigning the homepage with a cleaner look and feel. News and calendar sections look more inviting, and additional forms for email subscriptions and updating contact information were built. Although it may look simple, there is a lot of research and best practice that goes into the website.
Q. As you look at the website today and compare it with what we had five years ago, what key things have changed and why did they change?
I think the site we had 5 years ago assumed that visitors would be willing to spend hours at a time browsing the site. As a consequence, the navigation of the site was arranged in a kind of narrative form, and the site was treated like a vast archive, where everything was saved, but without much thought on how to organize it and make it accessible. This is not unique to PYM. People love to publish, but they hate to remove, which often results in a lot of out-of-date, badly organized information.
Looking at our web traffic reports we could see that most people spent around two minutes on the site. This led us to prioritize the most frequent tasks visitors were trying to accomplish by visiting the site and helped us organize and archive some of the older information.
Q. Are there any “go-to pages” people often visit?
Sorted from most visited to least visited
Q. Who are our users? Where do they come from?
Sorted from most visits (from that area) to least visits.
- United States
- West Goshen
- West Chester
- New York
Q. In your work with the navigation, what have you noticed about how PYM organizes its website that is at odds with how other institutions organize their websites?
The biggest difference I have noticed is in the use of language. There are lot of words that have a common meaning for most people, but that have a very specific meaning when used in a Quaker context. This can affect search results, making some of our content difficult to find, and can also make labeling navigation options difficult.
Figuring out which Quaker terms to keep, and which could be swapped out for something with a more widely accessible meaning was particularly challenging at first, but I think I am getting the hang of it.
Q. Where is the best place to start when familiarizing yourself with the PYM website?
- Our Search page has a sitemap that outlines all of the sections of our website.
- the “Our Organization” page gives a nice overview of how PYM itself is structured.
Q. What is your goal in making improvements?
Mostly making content easier to find, and adding any content that may be missing.
Q. How can the PYM community help?
If you have a minute or two it would be great for as many people as possible to fill out our short Feedback Survey.